Fitness and Wellness - A mirror into our habits

Trends in fitness and wellness have grown since the 20th century.  The last time I did a search on google for those two keywords together, Google was spelled, "Gooooooooooooooooogle (or something like that). The point is, there are many folks writing about fitness and wellness, many folks podcasting about it (including myself) and many folks enrolled in universities with programs in fitness and wellness. Heck, I have a freelancing gig centered around optimizing fitness and wellness for other people. Make no mistake - it's a blessing to be able to provide such a service to people, but I'd rather not have to do it.  Here's another truth: Show me an individual's exercise, sleep, meditation, and dietary habits, and I'll show you habits in all other areas of their lives. Think about it. 

How can we get to the point where 'lifestyle enhancement' services are no longer needed in mainstream culture (I guess that would be similar to asking how we cure the common cold)? As professionals, what are we missing in our curriculum? What are we missing in our randomized control trials? What are we neglecting in K-12 education? Why can't gyms retain customers who enroll at the beginning of each year? These are the questions we need to ask ourselves.