Whatever thy wallet findeth to charge...
I think as professionals, we have an obligation to 'offer up' our services in as many ways as we possibly can. Of course, we all must make a living and provide for our families, but we should also keep in mind that everyone in need isn't always able to compensate us for that specific need. A good example of this concept lies in the health and wellness industry, As a prospective $735 million dollar industry, it's quite obvious that profits are high, and demand is raging, from fitness devices, to acne control. And given the new research indicating that obesity will be around for a while, we can conclude that many of us in this sector will keep our jobs for the foreseeable future.
That being said, there are some (though fewer than the obvious) who are obese and are simply overpowered by their genetic inheritance, environment, or the like, and/or are unable to receive expert help without cost.
And...that's where we come in.
We, the experts, must make a living, but I'm sure we can figure out micro-moments, services, and opportunities to help people by meeting them where they are.
And sometimes, that includes pro Bono work, with no strings attached. As you go through your summer, remember that all aren't where you are, and where you are isn't necessarily where everyone else is, or even wants to be. In other words, leave the Visa card home from time to time.